Mediapro's Daniel Burman, Atresmedia Studios' Ignacio Manubens and Rai's Michele Zatta spoke about how their companies are looking to deliver distinctive, high-quality originals in a MIP Cancun panel today moderated by World Screen's Anna Carugati.
The post Mediapro, Atresmedia, Rai Execs on “Brand-Defining Content” appeared first on TVDRAMA.
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